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The Cement Bloc PH

Posted on February 25, 2015 | No Comments on The Cement Bloc PH

The Cement Bloc is an award-winning multichannel health and wellness creative advertising agency based in the US and the second largest independent healthcare creative agency. Founded in 2010, the company was founded by Susan Miller Viray and Rico Viray, using a new agency model called “Convergent Branding”, which mobilizes multidisciplinary teams of experts under one roof to deliver fully integrated campaigns that educate, sell, and engage customers. This model is what fueled the tremendous growth of Cement bloc Philippines in the following years.

The CementBloc can be rooted from The CementWorks in 2000 by the Viray couple which later expanded to four smaller agencies namely CementWorks, IronWorks, StoneWorks and the CementBond. These four agencies merged to form the award winning advertising agency, The CementBloc. The secret behind the company is the belief that speaks to patients, payers, and healthcare professionals at the deepest level that begins by tapping into customers’ needs, desires, and motivations and presenting them with genuine solutions in an authentic manner. Cementbloc Philippines provides a customer service that engages customers rationally, emotionally, socially, and experiential. It emphasizes the value of 24-hour relief with an empathetic, empowering icon that helped physicians better understand their patients. The company build lasting partnerships. Its re-branding service initiatives helped focus the organization, built important partnerships, and helped grow participation in the program.

The CementBloc is headquartered in 641 Avenue of the Americas New York, NY USA. It has a design studio in the Philippines which is located at the 12/F Zuellig Building Paseo de Roxas corner Makati Avenue, 1200 Makati City, Philippines.

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