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Havas Media Ortega

Posted on April 9, 2015 | No Comments on Havas Media Ortega

Havas Media Ortega is the first full-service media agency providing end-to-end solutions in the Philippines. It is made up of two media brands, Havas Media and Arena Media which work alongside Havas Sports & Entertainment, the industry’s largest global brand engagement network. All three main brands of Havas Media Philippines are able to benefit from the expertise within the Havas Media Group including Artemis (the group’s global data management network), Mobext (mobile network), Socialyse (social media) and Affiperf (Havas global trading desk). On the content marketing side we have Havas Sports & Entertainment, Cake (London and New York) and Havas Productions.

Havas Media Ortega offers the most complete and cohesive set of media services in the Philippines to help client build meaningful brands for sustainable business success. This kicks off with digital media planning and buying across all digital channels, including display, video, mobile and social to efficiently reach customers, maximize return on communication investment and deliver actionable insights. Havas Media Philippines then conducts branded media content creation from TV shows and spot ads to sponsor boards and online content.

The company provides special digital display advertising to generate reach and frequency quickly and affordable. Havas Philippines uses digital direct response that optimize results across all consumer touch points and conducts search engine marketing capabilities driven by sophisticated search engine optimization and pay-per-click practices, and SEO or search engine optimizes that incorporate social media, online PR, video search, image search, local search, product search and reputation management that included Link building, Consultancy, Reputation management and Copy writing among others. The pay-per-click service is an integrated channel strategy. It also conducts social media campaign and marketing to establish value-based relationships with customers which spans social public relations, CRM, Reputation management and Content creation among others.

The company also engages in mobile channel marketing for larger audience reach with Mobile internet, Proximity marketing Gaming and Messaging among others. Havas Media conducts data and analytics such as On-demand analysis, Acquisition sizing and modelling, Engagement scoring, Creative testing, Attribution modelling and Media mix modelling. It creates value in television buying through a combination of proprietary tools and technology and through deeper activation and engagement. It customizes all print buying processes to individual client needs, keeping the process within the client team, but sharing best practices across the agency.

Havas Media Philippines has a dedicated radio team of experts to execute a cohesive buy that delivers the appropriate target, provides efficiency and goes above and beyond in securing integration that builds and enhances clients’ brands. The company performs real-time analysis of media results that incorporates brand/ad tracking, digital metrics and brand sales. It also has dedicated resource of experts in the OOH media for building innovative non-traditional communication solutions at the intersection of brand and consumer lifestyle. Finally, Havas Media Philippines conducts international coordination and consolidation through a centralized international media management and pan-regional media expertise services,

Havas Media Ortega Philippines call center office location:

  • Havas Makati
    Penthouse Executive Center
    Sen. Gil J. Puyat Avenue
    Makati City, Philippines
    Tel: (02) 894 4866

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