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International Surveys and Marketing Services

The International Survey & Marketing Services or ISMS is a market research company that offers competitive Intelligence, information-based marketing and investigative consulting services to companies desiring to expand to foreign markets. It believes that thorough information is the foundation of all successful business ventures. As such, ISMS Philippines supplies companies with valuable information about prospective and existing customers, the competition, and the industry in general so as to allow business owners to determine the feasibility of a business before committing substantial resources to a venture especially in a foreign market. It provides relevant data to help solve marketing challenges that a business will most likely face, which forms an integral part of the business planning process.

International Surveys and Marketing Services (ISMS) aims to contribute to world development by supplying knowledge and information through organized collection and processing of information towards world progress. It also provides the needed insight, analysis and guidance into new markets and territories. More specifically, ISMS Philippines provides innovation in online research, improve employee engagement and productivity, grow customer satisfaction and loyalty, understand and serve the needs of customers and decide which products, services, or advertisements will produce the highest return on investment. It operates under the core values of trust, value, innovation, balance and rewarding results.

International Surveys and Marketing Services (ISMS) provides full service quantitative and qualitative research including Industry and Market Intelligence, Marketing Research, Neuro-marketing, CATI based telephone interviews, face-to-face interviews and in-depth interviews, Central Location Testing, Ethnography, Observational Research, Usage and Attitude Studies, Focus Group Discussions, In-depth Interviews, Nationwide Surveys, Copy Testing, Mystery shopping, Regular brand, product and advertising tracking programs, Ethnocentric research and comparative market studies, Consumer Tracking, Brand positioning research, Corporation and Brand reputation research, Market Entry Study especially in China and other Asian countries, Competitive Intelligence, Trade analysis/ and Store Audits, among others. ISMS Philippines also provides Custom Market Research using methodologies such as Awareness, Attitude, and Usage (AAU) Surveys, Branding, Naming, and Positioning Testing, market segmentation and Customer and Market Profiling. For B2B Market Research, it helps understand Market Structure, Market Size and Growth, Trends, Competitors, Key Drivers of Satisfaction, Customer Requirements and Customer Loyalty. For Customer Satisfaction Research, it provides insights about Customer Loyalty and Satisfaction. It also provides Prediction Markets for consumer research using its patented ISMS Concept Exchange (ISMS-CE) as well as Marketing Research, Competitive Intelligence.

International Surveys and Marketing Services call center office location:

  • ISMS Makati
    20/F Robinsons Summit Center
    6783 Ayala Avenue
    Makati City, Philippines
    Tel: +63. 949.4227121

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