Formerly known as Kraft Foods, Mondelez Philippines is Inc. (MPI) is a new company which was launched in 2013 following the split of Kraft Foods Limited in October 2012. However, Mondelez as a global snacking and food brand maintains the products of former Kraft Foods. The original Kraft foods Philippines was established in 1963 in Sucat, Parañaque City with Kraft Sandwich Spread, Kraft Real Mayo and Miracle Whip as its initial products. Through the years, the company expanded its portfolio of delicious brands Cheez Whiz in 1967, Eden Cheese in the 1980s. Through its acquisition of General Foods Philippines, it also acquired the brands Tang, Kool-Aid Juicers, and Calumet Baking Powder. Kraft developed flavor variants of Tang to include Pineapple and Grape juice.
Today, Mondelez International holds top market share positions in biscuits and chocolate and with an array of iconic brands such as Oreo biscuits, Cadbury Dairy Milk chocolates, Toblerone, Halls candy, and Tiger Energy biscuits, Milka chocolate, Jacobs coffee, LU, Nabisco and Trident gums. With the launching Mondelez as a whole new company, management has changed its philosophy of “creating delicious moments of joy by sharing the world’s favorite brands. It makes products that make people smile. It treats, fuels and boosts the day, make small delight moments extra especial, and reminds people that every day is delicious.
Apart from its delicious, nutritious and high quality products, it is the people of Mondelez that make the difference and that main reason for the company success. It provides a joyful working environment for employees to feel passionate, creative and driven to contribute to its growth. Moreover, Mondelez also put emphasis on its community presence. Its dream of creating delicious moments of joy is what guides the company to make its product lift a moment with flavour and lift the human spirit.
Mondelez Philippines, Inc. is headquartered in 8378 Dr. A Santos Avenue Sucat, Paranaque City, Metro Manila, Philippines Trunkline: (02) 815-7238 Consumer Care Number (02) 820-2866.
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